The Evolution of Social Media

“Social media is like a snowball rolling down the hill. It’s picking up speed. Five years from now, it’s going to be the standard.” – Jeff Antaya

The Evolution of Social Media

Over the years, the Internet has become a vast broadcasting asset that allows people all over the world to share their experiences and parts of their lives. The platform used to connect so many people is called social media. There are many ways people can connect, and the use of the Internet itself has grown and expanded over the years to give people more ways to express themselves and communicate. Whether you communicate directly to people through programs, such as Skype, that allow you to talk one on one or have group calls with co-workers, friends, and family or you choose a more open platform, such as Facebook, communicating with people in different countries has never been easier. Like most great creations, the Internet and the use of social media has grown since their inception.

“Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.” – Matt Goulart

People enjoy being able to share their personal lives via words, mixed multimedia, pictures, audio, and videos. The Internet has opened up a world of expression that is only inhibited by what a user wants to post. Of course there are also laws that must be adhered to and are put into action per state and country. However, there is plenty of room for creation when it comes to social media. Talented individuals can create their own programs, applications, blogs, and art. It has never been easier for people to communicate with each other from across the globe, allowing valuable time to be saved, while conversing with peers in a person-to-person format. This also lends itself to those in commerce who wish to enrich their business.

“Companies can’t beat real people in social media; they must join them.” – Jay Baer

The Awakening of Internet Potential & Social Media
1997Blogging begins
Blackboard founded an online course management system for learners and educators
1998Google opens index centers and Internet search engines
2001Wikipedia originated an online encyclopedia to be known as Wiki
2003My Space launched
Linden Lab opened a virtual world called Second Life
LinkedIn created a business-oriented social networking site for professionals
2004Facebook was announced as a social networking website


The Progression of Social Media


  • Bebo was founded, Blog Early, Blog Often
  • YouTube began retrieving and storing videos
  • More than eight million webpages flooded the Internet
  • Twitter launched micro-blogging with the capability of sending 140 character messages called tweets
  • Google indexed more than 25 billion webpages, 400 million queries per day, 1.3 billion images, and more than a billion Usenet messages.


  • Facebook launched the Beacon Advertising System.


  • “Unfriend” was added to the New Oxford American Dictionary as the word of the year.
  • Bing became a contender with Google and Yahoo as a major search engine.


  • President Barack Obama utilized MySpace, Twitter, and Facebook.
  • The Internet surpasses newspapers to become the third most popular news platform.
  • Internet users rise to 1.97 billion, almost 30% of the population of the world.


  • Social media commerce is on the rise.
  • Estimations claim internet users will double by 2015.


  • Internet use is extended to reflect a longer amount of time being spent online.
  • New sites, Tumblr, Pinterest, WordPress, and Blogger pop up.
  • Advertisers pay attention to ‘likes’.


  • YouTube increases users to 1.11 billion per month.
  • Twitter has 500 million users.
  • Employees log on to social media sites while at work.

“It’s because of the fundamental shift geared towards user-generated information that most people will stay tuned to listen more to others, rather than to traditional sources.” Mr. Eric Schmidt, ex-CEO Google

Part of the evolution of social media plays a great role in the business world. While people are making new accounts on media platforms, such as Skype, Twitter, Facebook, Pinterest, LinkedIn, and YouTube, businesses are able to watch and compare to find current trends and which way to field their next release or curb their businesses to meet demands. It has never been easier for a company to jump into the action and become instantly famous. Although it may seem this is easy, the evolution of social media has proven that markets are fickle and the power of people hitting the ‘like’ option, or not, is revolutionary.