It seems like there are a million important things to do when you’re starting a business, but one of the most important is investing in signage.

The only thing better than eye-catching signage is soul-speaking signage. When we create signage, we aim to create signs that are not just pretty to look at but adequately communicate your brand and serve as the proper tool to attract potential customers.

Proper signage is always a balance between design and messaging.

Our sign pros aren’t just the best at making signs that last; they are pros at making signs with an impact both indoors and outdoors.

Not sure what you need out of your signage? We have the answers.

Get Started: Small Business Signage for Indoor Retail Spaces and Storefronts

If your business is moving into a permanent retail space, here are the signage basics you’ll need:

• Exterior sign. Let people know where you are with the help of an exterior sign, on your storefront and outside of your location. This is especially important if your business exists alongside other businesses, like in a strip mall or shopping center.
• Window graphics or decals. This allows customers to quickly verify that they are at the right place. Additionally, adding your business hours to the door or window lets people know when you and your services are available.
• Interior Signs. Create branding around your storefront for a low price with lightweight interior signage.
• Safety & Compliance signs. Safety is a necessity, and every business owner knows that. See our selection of safety signs.

Get Started: Small Business Signage for Flea Markets, Trade Shows, and other Outdoor Venues

If your business is still developing or you’re just trying to fit in your side gig at the local farmers’ market, here are the signage basics you’ll need:

• Real Estate Signage or Sandwich Board. Let people know where you are from a distance. Advertise your name and your deals with a sandwich board or other portable signage.
• Banner. This acts as your “storefront” signage, letting potential customers know who you are.
• Promotional Products. If you don’t have a storefront, you have to find a way for your name to live on, even when you’re not open for business. Promotional products like stickers, keychains, or pencils are a wonderful way to achieve that.

Now that you know what kind of signage you need, utilize the following seven tips to create high-quality, highly-efficient signage to cover your basics, even within the tightest of small business budgets.

1. Invest in Eye-Catching Signage.

When it comes to choosing signs for your business, there are many factors to consider: size, color scheme, and shape—all these things can affect how people perceive your brand.

A custom-designed sign should reflect your brand’s personality and values as much as possible to attract new customers while reassuring existing ones that they’ve made the right choice by choosing you!

2. Think small.

Small signs can be a great way to get a lot of information across quickly, and they can also be used as branding tools to help your business stand out from the crowd.

Small signage can be placed at eye level or on top of products for easy visibility. And if you’re looking for something to add some branding to your shop, small custom-designed signage is still a great option because it allows you to make use of your logo or slogan in a unique way by creating light, branded signage throughout your store.

Pro-Tip: Make sure your words are always easy to read on these small signs—otherwise, you risk losing customers who don’t stop long enough to read what you have written!

3. Don’t rush into complex signage.

Sometimes a business calls for a beautifully crafted wooden sign or a cast plaque etched with an air of historical significance. But, sometimes, that isn’t what a small business needs at all.

Assessing the type of sign a business needs can often take some time. If you’re just starting out with your business and are on a tight budget, consider the limitlessness of graphic design and what can be printed on signage or other marketing materials.

Graphic design can help you create custom graphics that reflect your brand in ways that would be difficult to achieve with any other medium. It can be used by anyone who wants to make their brand stand out in their target market. By using graphic design instead of creating physically complex signs, you can save money while still making a statement about your business.

4. Utilize Temporary Signage

One way that many small businesses have been increasing their exposure is by using temporary signage. If you’re unfamiliar with the concept, this is when you place signs on the ground or a wall so they remain visible for a limited time.

They are often used at events like concerts or festivals where there is high foot traffic and many potential target customers in one area at one time.

The idea behind temporary signage is that it allows potential customers to find your business quickly and easily once they arrive, which helps ensure that they remember who set up shop there (and hopefully come back again!).

If you’re an outdoor business or a pop-up store at an event space, utilizing temporary signage can greatly increase your visibility while also helping people find their way around!

5. Custom Signage Says More With the Same Amount of Words

When starting a business, it can feel like there are so many things you need to do—and so many things you don’t know how to do.

But one thing we want to encourage you to do is to get creative with your branding.

Creating custom-designed signage is one of the most cost-efficient ways to start branding your business and growing the ideas around your business. Strong brand identity goes a long way, and with the help of our graphic design team, we can help you create something that represents everything about who you are and what you do.

6. Update Your Storefront for a Portion of the Cost of a Renovation or Refresh

Window graphics are the quickest way to update your storefront.

Window graphics, large and small, are a wonderful, cost-effective way to advertise sales, new products, or create a custom design with one of our graphic designers to liven up your storefront. One of our favorite things about window graphics is the ease of installation, even in large areas. Window graphics are the perfect way to “DIY” signage.

We can help you choose the right color scheme based on your brand and make sure that it fits perfectly with your store’s interior design. We also offer custom designs based on drawings or photos that you send us so that we can ensure that everything matches perfectly!

Window graphics don’t need to be expensive. We offer low prices for high-quality materials, so you get a fantastic product at an affordable price point!

7. Custom, Lightweight Signage Makes High-End Dreams a Reality

When it comes to custom acrylic signs, we’re all about precision and poise.

Acrylic is one of the most lightweight materials we use that is designed to last. With that being said, the most beautiful part about acrylic signage is that it is one of the most easily custom-designed signage materials.

Acrylic signs are made to showcase vibrant colors whose look can be transformed even further with lighting. Wall decor, custom wall art, and more are available in a variety of styles and designs.

With our 30+ years of experience in this industry, you can trust us to help you create an environment that reflects your brand’s personality through custom acrylic signage that fits your space like a glove.

This Is a Sign for Your Business to Reach Out to Sign It Quick

Sign It Quick has made thousands of signs over the past thirty years that we have been in Charleston, South Carolina. As small business owners, we know just how vital the right signage is to bolstering your brand and boosting your business. If you have business sign ideas you want to talk about with one of our signage pros, reach out today.