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The objective of signage for any business or service is to get you noticed. When people see and are familiar with your sign, that is the beginning of your relationship with them. Visibility makes you familiar and recognizable, but if you only have one sign on or in...
Sandblasted signs are works of art even though the typical use of a sandblasted sign is to indicate that a business is more upscale or professional. You'll see sandblasted signs for real estate, or exclusive high-end properties property, country clubs, and sometimes...
Size matters. Especially if you’re going to design a sign any time in the near future. Getting your customer’s attention is paramount—but so is giving them the information they need to make a purchasing decision the next time they’re in your office or your store. Big...
The Americans with Disabilities Act was a major step forward in ensuring that every American felt welcome and comfortable in public spaces. But it’s not just about feeling welcome—it’s about making your customers feel welcome. Why do you need ADA compliant signs? It’s...
Vinyl window lettering is a popular way for businesses to show their hours of business. A quick walk down King Street in Charleston and you'd lose count of the vinyl window dressings that come and go! The type of information provided is endless with the only obstacles...
When you move dollars out of your company’s budget and into marketing, you want some reassurance that you’re spending those dollars wisely. You don’t want to throw them away on ineffective signage advertising that no one will look at. That’s why it’s important to view...
A full-time salesperson is an expensive investment. But a sign that can continually make sales without asking for a commission? That’s a different prospect entirely. But it’s what you can expect with an effective Point Of Purchase Display. Simply ordering a point of...
What are sandwich signs? Sandwich signs are an advertising tool that allows for two boards to either be carried by a person or set outside a store. The boards are hinged at the top, creating a “sandwich” effect. Sidewalk signs like these will enable people who drive...
A sign is a sign, right? Wrong. Quality signage is just as much an art as it is a science. And if you want the “art” representing your business to perform well, it means finding a local sign company who understands your specific needs. But why go local? We’re glad you...
In the bustling world of commerce, where competition is fierce and attention spans are fleeting, businesses constantly strive to carve out their niche and establish a lasting impression on consumers. In this quest for brand recognition and loyalty, every detail...
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