How Signage Can Significantly Benefit Your Business

• Attractive Signage accounts for more than ½ of a company’s start-up customers
• Approximately 40% of street traffic wouldn’t know your business existed without a sign
• Adding or changing a sign can significantly improve overall sales revenues

Sales Revenue Increase Averages from Having a Sign

• Sales revenues can increase 10% from having one monument sign.
• Revenues can increase 7.4% from replacing wall signs with larger vibrant signs.
• Sales revenues can increase 9% by having two directional signs near your vicinity.
• Revenues can increase by 16% if your company has a large pole sign.

Signs Matter since a Huge Percentage of Customers Buy on Impulse

• Mega Shopping Malls 25%
• Convenience Stores 41%
• Warehouse Stores 22%
• Grocery Stores 21%
• Gas Stations 49%
• Family Restaurants 16%

Attracting New Customers with Signage

• 12 % to 21% of the population relocates every year, so you have the opportunity to attract these new customers with attractive signage
• 36% of people know that businesses exist from seeing signage
• 14% know business exist by word of mouth
• 43% of people that have relocated visit new businesses based on the signage that they see when passing by

Signs Compared to Other Advertising Techniques

• The cost of 1 large sign at your place of business costs $.02 for every thousand views
• 300 lines in your local newspaper costs $2.83 for every thousand views, and it would only reach about 50% of your target customers
• One TV commercial costs nearly $10 for every thousand views, and it would only reach about 13% of your target customers
• The overall value of a large sign at your place of business would be equivalent to 25 full newspaper pages per year