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Put yourself in the shoes of your customer. Maybe they’re driving after sunset, when it’s just a little more difficult to make out each and every sign from a distance. They’re looking for your product or service, to be sure, but since they’re driving, they only have a...

The history of marketing is one of the most vast and rich subjects with a plethora of information. From the very beginning of time, people have bartered and traded for consumables. Before long, it became apparent that forms of advertisement could help sell products....

Businesses all over the globe can benefit from vinyl wraps. While the most popular vinyl wraps are for vehicles, you can custom order wraps for many other objects. Every kind of business requires some type of advertising. It is important to make sure all of your...

Digital printing has changed the sign industry. While printing has always been a popular way to advertise, for centuries it remained stagnant with little to offer beyond a few printing methods. Part of the reason for such stagnation included high start-up and set-up...

It is a common belief that color affects everything, from personal choices to marketing and every place in between. This is a true statement, yet when considering the effect color has in the marketing industry, you need to take a step back and consider a few other...

There are a lot of things that companies want their sign to convey. They want their signs to convey urgency, sending the message that you should “stop in now.” They want their signs to convey enthusiasm, making people feel excited about a service or a product. But...

When was the last time you asked a customer how they found you and they said, “I saw your sign”? If you’re like a lot of businesses, it’s been a while. There are, after all, a lot of signs out there. If you want your business to stand out, your sign itself has to...

Appeal to your clients with color Every entrepreneur should exert effort and time into advertising in order to attract customers. One of the necessary things to learn in advertising is using color psychology as a means of appealing to your target market. Why give...

Make an Impression Every kind of business needs advertising to attract customers and increase profits. There are different ways on how to advertise your products and services ranging from newspapers ads to television broadcasts. Companies tend to spend more for the...

There are as many different types of site and yard signs available today. The typical reason for having custom yard signs created includes holidays, political purposes, and for businesses that wish to advertise promotions and sales. However, there are many other uses...