Signage Advertising As A Long-Term Investment

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When you move dollars out of your company’s budget and into marketing, you want some reassurance that you’re spending those dollars wisely. You don’t want to throw them away on ineffective signage advertising that no one will look at. That’s why it’s important to view signage in its proper context. A short-term business yard sign can be a great way to boost immediate sales. But you also have to think about signs as long-term investments. Even seasonal signs can be reused over and over again to boost your business when it needs the extra attention. Here’s why signage works as an essential part of your long-term marketing investments.

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Digital Printing Tips to Revolutionize Your Marketing

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digitally printed signs

Nothing offers clarity and boldness like digital printing. But unless you have the right tips to take advantage of digital printing’s crystal-clear imaging, your marketing won’t produce the dividends you’re after. Here are some essential digital printing tips to take your marketing efforts to the next level. Read more

Fundraising Marketing: 4 Tips to Get the Word Out

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fundraising-marketingYou’re ready for donations, you’ve done your best to create buzz, and you have a good cause. There’s just one problem: no one seems interested in contributing to your fundraiser. Is all hope for making an impact lost? No. You just need to adjust your fundraising marketing tactics and learn how to promote a fundraiser in a way that grabs attention. Here are four fundraising marketing tips that can make your next fundraising strategy far more effective. Read more

Counterintuitive Marketing Signage Strategies

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point-of-sale-signs

You’ve done everything “right,” and yet your sign isn’t attracting any business. What went wrong? Chances are, you’ve missed some counterintuitive truths about marketing signage. We’re here to give you the scoop so your next sign can be more effective. Read more

Ten Reasons a Sign Might Be Your Best Marketing Investment

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choose-right-signage

There’s a reason you see signs everywhere you go. Businesses all over the world know the value of a good sign to attract business and create new customers. Here are ten reasons why a sign could be your best marketing investment. Read more

Debunking Three Myths about Signage & Marketing

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sign-marketing-myths

You’d be amazed at how many people have strong opinions about signs—even before they ever try one for themselves. This has led to the rise of a lot of myths and misinformation about signage. But if you’re experienced, you’ll know how to see through these myths and use signage in a way that boosts your business all year round:   Read more

Signage Marketing 101: How to Get Your Business More Attention

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Strand_Book_Store

It’s not enough to have a sign. Your business signage needs to be invigorated with a specific purpose. Here at Sign It Quick, we make sure to add the right marketing mindset to every sign that we do. But we also invite you to learn marketing so you never have to struggle for customers again. Here are some of the most important basic lessons in marketing that you’ll want to keep in mind as you shop for your next business sign:

#1: Think bigger than your business.

When you talk about marketing with a lot of business owners, a lot of them tend to make the same excuse for why they can’t add more marketing. “We’re just a local retailer.” “We’re just a local restaurant.” “We’re just…X, Y, and Z.”

If you think like a small business, you’re going to remain a small business.

“Go to the trade shows of every other industry,” says Frank AuCoin, founder of Sign It Quick, in our Free Marketing CD. “Even if you think it doesn’t relate. … Always go to other peoples’ trade shows … and see how they’re marketing their product or service. People listening to this need to sit down, how many ways am I flowing information to my clients?”

#2: Don’t have “mental myopia.”

Myopia, or near-sightedness, is easily fixed with a trip to the optometrist for the right glasses. When it comes to your business, however, mental myopia isn’t always so easily cured.

Mental myopia is usually what happens when you see only one or two specific ways to reach customers and clients—and that’s it. A restauranteur, for example, who sees the benefit of pairing with another local business to offer two-for-one deals is thinking outside the box. A restauranteur who only thinks in terms of changing their menu? They’re not flowing information to their customers. And that’s where signage comes in, especially temporary signs like Business Yard Signs: being able to take an idea and flowing that information to potential customers so you reach a new and untapped market.

#3: Cast a variety of nets.

“It’s really literally impossible for anybody to keep up with you if you are doing lots of information flows, lots of different distribution channels,” says AuCoin. Many businesses might do well with one type of information flow—they get enough customers to stay afloat. But these businesses will never be able to keep up with a competitor who seeks out different channels to reach their customers.

For example, if you run a plumbing business solely out of the yellow pages, you might have enough customers to keep your schedule full enough. But if you add vehicle wraps and graphics to your arsenal, suddenly your information flow has doubled. You’ll attract new customers that otherwise don’t look to the yellow pages for their plumbing services—and you’ll be able to expand your business and grab a larger section of the market.

Want to cast a new net for your business? Then it’s time to request a quote with Sign It Quick and find out what new avenues you can explore to add new customers.

Sign Marketing: 5 Things Local Sign People Won’t Say

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signage for businesses

Signage can help tremendously with your business goals, but it is important to make sure your signage and marketing efforts are effective and successful. Here are 5 things to remember in regards to sign marketing for your business:   Read more

How to Tell a Sign Isn’t Helping…And What to Do

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sign-issues-what-to-do

For most small business owners, marketing isn’t a way of life. It’s just something that they feel encouraged to do every so often—especially when other people give the advice. “Oh, you should invest in a nice sign!” Sometimes this advice is on the money…and other times, it’s well-intentioned but ultimately doesn’t serve your business.

That’s why it’s no surprise if business owners who only spend a small portion of their time on marketing don’t know when the marketing isn’t working. This is particularly true for new signage. A new sign looks great and it will draw compliments—but how can a small business owner know if it’s really drawing business? Here’s how to tell:   Read more

How To Choose the Sign That Results in More Sales

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choose-right-signage

What’s the number one mistake most businesses make with their signage right off the bat? Simple: they buy the wrong one.

You wouldn’t buy a sandblasted sign for a point of sale issue. And you wouldn’t buy a vehicle decal if you don’t have a phone number or a website. Instead, you have to match your services to the sign you’re choosing. And you also have to ensure that your sign satisfies these two principles:  Read more