The art of effective signage isn’t just about finding the sign to match your business. It’s also about finding the marketing strategies necessary to stand out from the competition. And one of the best ways to achieve that is to use a sign type that your competition doesn’t even think about. In many cases, that’s a custom banner. Sign It Quick offers expert custom banners in Myrtle Beach, SC. Read more, and request a quote with us today.
Custom banners can elevate a single promotion into something else entirely, simply through their appearance. When done right, they can accomplish more than even that. Here are four things banners can help you do better than the competition.
Promoting Special Events
Special events can be the bread and butter of your business. For some businesses, how well you perform during a specific season will determine the kind of year you had. For others, a special event is a fantastic way to break up the year and try something new.
Banners are exceptional at promoting special events because they’re large enough to demand attention. And because they’re designed for temporary (or repeated) temporary use, they’ll never look out of place.
Creating Billboard-Like Buzz
In the past year, there’s a good chance that you saw at least one news story about an effective billboard. A unique advertisement placed in a prominent place can have a dramatic impact on the people who pass it.
The same principles are at work with banners. The larger the sign, the more likely it is that it will get your business noticed. That’s why it’s so important to work carefully on the message you want to send out to the world before you decide on your custom banner.
What if you could have billboard-like results without paying those onerous billboard prices? That’s the added dimension that a custom banner can bring. It might not be as big or placed in as highly-trafficked areas as many billboards, but it can replicate the results by demanding the attention of passers-by. That’s especially true if you do an effective job in crafting a message with the right colors to warrant attention.
Perhaps the most important way in which custom banners replicate billboards: the use of full-color digital printing for a fraction of the cost of major billboards.
Win At The Point Of Purchase
A point of purchase sign can be one of the best ways to spur new sales. Not only will it grab the customer’s attention when they’ve already made the decision to buy from you, but with custom banners, it gives the sense that there’s a special offer or a special event going on—one they won’t want to miss. This is a proven way to get more business and upsell your products or services without making the “hard” pitch that drives customers away.
Request A Quote Today
Want more insights about your signage? Request a quote with Sign It Quick to learn more about custom banners in Myrtle Beach, SC and start creating one of your own.