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You’re ready for donations, you’ve done your best to create buzz, and you have a good cause. There’s just one problem: no one seems interested in contributing to your fundraiser. Is all hope for making an impact lost? No. You just need to adjust your fundraising...
When you put up a business sign or a yard sign, you do it with a singular hope: that people will read it. But you’d be surprised at just how many people go through their day and pass your sign without paying it the slightest bit of attention. That might sound like...
There is high competition, and it can be difficult to stand out. Unless you have a full-time marketing team on your payroll, marketing can be a major challenge. Even experienced entrepreneurs struggle with marketing simply because they never took the time to...
If you’re not getting customers, it might not have anything to do with your location, your niche, or anything of the sort. In fact, the problem may lie with you. Specifically, it may lie with the way in which you view customers. If you’ve ever purchased a sign for...
Why invest in a custom banner? Unlike some other types of signs, custom banners can have a dramatic effect in announcing new promotions or drawing attention to unique sales. In short, if you are sick of your business fading into the background, it may be time to...
You shelled out the dough, you printed in big bold letters, and you planted the sign right where you thought customers would notice it. So why aren’t any potential leads saying a word about your sign—and how come you aren’t driving any new customers into your...
Too often, businesses pick the signage that “looks right.” What’s wrong with that? Well, for one thing, just because something “looks right” to you doesn’t mean it will be an effective way to get customers. But more importantly, too many businesses pick what they like...
For most small business owners, marketing isn’t a way of life. It’s just something that they feel encouraged to do every so often—especially when other people give the advice. “Oh, you should invest in a nice sign!” Sometimes this advice is on the money…and other...
There's a reason you see signs everywhere you go. Businesses all over the world know the value of a good sign to attract business and create new customers. Here are ten reasons why a sign could be your best marketing investment. #1. A Sign Works—Even When You’re...
What’s the number one mistake most businesses make with their signage right off the bat? Simple: they buy the wrong one. You wouldn’t buy a sandblasted sign for a point of sale issue. And you wouldn’t buy a vehicle decal if you don’t have a phone number or a website....
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