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An illuminated sign doesn’t have to say “look at me” to grab attention. With a simple flip of a switch, it commands attention. But is an illuminated sign what your business needs to attract the right kind of attention? Let’s take a closer look. Businesses that Get the...

Do you have a need for a simple sign—say, stating the name of your business—but still want it to stand out? Then there’s only one option for you: Dimensional Lettering signage. You might not think simple lettering is enough to grab customer attention. You would be...

Have you ever encountered a sign that made you actively want to avoid a business? Believe it or not, it happens. It’s usually the result of conflicting messages and too much complexity. Here’s what you need to know in order to ensure it never happens to your business....

If you tell most business owners that they can get their business seen by millions of people every year, they’ll wonder if you have some advertising time in the Super Bowl to sell them… But you don’t have to have a Super Bowl ad budget to get your message seen by...

“Awning.” noun “A rooflike shelter of canvas or other material extending over a doorway, from the top of a window, over a deck, etc., in order to provide protection, as from the sun.” The dictionary might make an awning sound like a glorified umbrella. But you know...

This is the digital age. But many business owners seem to ignore this simple fact when it comes to signage. There are many reasons to opt for digital printing solutions, but here are five of our favorites. Be Attention-Grabbing As we noted in a recent post, it’s...

Many people think that you can buy a sign, plop it out front, and expect loads of new business to roll in. Anyone who’s ever worked in advertising and marketing knows there’s more to it than that. But there’s good news: your neighbors and competitors are likely making...