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If you run a small business, a retail outlet, or a simple neighborhood store, how do you increase your profit? You might think about cutting back on expenses. Or increasing your markup. Or running an expensive advertising campaign in order to attract more attention in...

What does it take to get people to talk about your business? If you think like a marketer, you know your sign isn’t just there to collect the occasional pedestrian. Rather, your sign is there to announce your presence loudly to the world—to generate buzz. If it’s...

There’s nothing quite like having a sign that lights up. Sure, it’s great to have a sign that sticks out from the crowd. And it’s also ideal to have a sign with high contrast (see our signage tips here). And more importantly, it’s vital to have a marketing strategy...

If we told you that there was an easy, cost-effective way to get your brand seen by thousands, hundreds of thousands, and maybe even multiple millions of people every year, would you take us up on it? Good. Because we have exactly the solution: vehicle wraps and...

We’re nearly three months into 2020 and whether you’re ready or not, it’s time to reevaluate your first quarter goals. Are you on track to hit your goals? Perhaps you’re falling a bit short of reaching your goals? Whatever the case may be, now is the time to...

You’ve taken the effort to print off a beautiful sign. You’re sure it will get results. You struggle to decide where it will serve you best, and end up placing it ... and, crickets. No one notices it! If this sounds familiar, there’s a good chance that it’s not the...

If yours was the only sign on the block, you’d have no problem attracting attention. Simply put up your business name and hang out the sign. But chances are you’re not the only sign on the block. You’ve got competitors—not just direct business competitors, but other...

You know what never needs a day off? What can work on your behalf 24/7? Your SIGN! How's your sign looking? Is it time for a revamp? If so, we'd love for you have the information you need to strongly to consider illuminated business signs in Columbia, SC. This simple...

The art of effective signage isn’t just about finding the sign to match your business. It’s also about finding the marketing strategies necessary to stand out from the competition. And one of the best ways to achieve that is to use a sign type that your competition...