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No matter what your marketing strategy, the first step is always the same: you must command attention. There may be no better way for some businesses to command that attention than with Architectural Signage. These signs, often referred to as “monument signs,” are...
Not every business can expect total consistency all year long. Some businesses depend on seasonal fluctuations (and seasonal marketing) in order to blacken the bottom line at the end of the year. When it’s time for your business to have a good season, there may be no...
When your sign is working, you’ll know it. You’ll have new customers, fresh local buzz, and plenty of people talking about your business. But what about when you’ve taken the trouble to install a sign and aren’t sure if it is driving new business? Here are the...
Shelter from the elements is one of the most basic needs we have as human beings. Whether it’s shade from the sun or cover from the rain, business awnings still have considerable value in modern-day life. Commercial awnings provide an opportunity for businesses like...
When it comes to retail signage marketing, there’s good news and there’s bad news. The good news: Americans love to shop. Retail stores of all types and sizes have opportunities to thrive thanks to customer demand. The bad news? Being in retail comes with some...
In the world of real estate, there’s nothing so important as “location, location, location.” It’s not too different for signage. Having access to a street with lots of traffic is a unique opportunity that no business should take lightly. But how do you make the most...
An illuminated sign doesn’t have to say “look at me” to grab attention. With a simple flip of a switch, it commands attention. But is an illuminated sign what your business needs to attract the right kind of attention? Let’s take a closer look. Businesses that Get the...
Do you have a need for a simple sign—say, stating the name of your business—but still want it to stand out? Then there’s only one option for you: Dimensional Lettering signage. You might not think simple lettering is enough to grab customer attention. You would be...
Have you ever encountered a sign that made you actively want to avoid a business? Believe it or not, it happens. It’s usually the result of conflicting messages and too much complexity. Here’s what you need to know in order to ensure it never happens to your business....
Having a sign might be a major leap forward for your marketing efforts—but that doesn’t mean it will transform your company overnight. You have to work with the right sign people. More importantly, you have to have a plan. Here are some ways to solve common problems...
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