This is the digital age. But many business owners seem to ignore this simple fact when it comes to signage. There are many reasons to opt for digital printing solutions, but here are five of our favorites. Be Attention-Grabbing As we noted in a recent post, it’s...

Many people think that you can buy a sign, plop it out front, and expect loads of new business to roll in. Anyone who’s ever worked in advertising and marketing knows there’s more to it than that. But there’s good news: your neighbors and competitors are likely making...

When you put up a business sign or a yard sign, you do it with a singular hope: that people will read it. But you’d be surprised at just how many people go through their day and pass your sign without paying it the slightest bit of attention. That might sound like...

Why invest in a custom banner? Unlike some other types of signs, custom banners can have a dramatic effect in announcing new promotions or drawing attention to unique sales. In short, if you are sick of your business fading into the background, it may be time to...

Too often, businesses pick the signage that “looks right.” What’s wrong with that? Well, for one thing, just because something “looks right” to you doesn’t mean it will be an effective way to get customers. But more importantly, too many businesses pick what they like...

If you run a small business, a retail outlet, or a simple neighborhood store, how do you increase your profit? You might think about cutting back on expenses. Or increasing your markup. Or running an expensive advertising campaign in order to attract more attention in...

What does it take to get people to talk about your business? If you think like a marketer, you know your sign isn’t just there to collect the occasional pedestrian. Rather, your sign is there to announce your presence loudly to the world—to generate buzz. If it’s...